We all know that creating as a team, means navigating uncertainty. We can all struggle with ambiguity, risk
and collaboration.

But when design choices are driven by a
people-centric need, expressed through a common narrative – we can explore, adapt and invent with
more clarity.

We aren’t creating more “things” for the sake of it. This isn’t more rubbish for the landfill.

Every object + experience we make, should be motivated by human behaviour, emotion, wants and needs. We should be building more purposeful products and experiences – mindful of what people really want and are ready for.

If we can put more ‘why’ into the ‘how’ –
then the ‘what’ we make gets even better.

This is a holistic design and decision-making philosophy – letting the “why” lead our way. Because design is more than aesthetics or an end product.

Design is a verb, a behaviour, an action, a cultural
act and expression of a culture! When we ask, and listen, we can design products and ideas that answer human desires.

Let's start by asking more of the right questions!
If we listen, people will tell us what they want.
What questions can I answer for you? Let's have
a conversation. >

View: CV here | Portfolio sample upon request